EXECUTIVE MANAGEMENT

Matthew L. Rue
Senior Vice President Marketing

Matthew Rue has served in a marketing capacity for several specialty pharmaceutical firms, gaining extensive expertise in product development, building and aligning sales forces, creating effective marketing materials, product launches and market research. Prior to Oceana, he joined David S. Tierney, MD at Valera Pharmaceuticals in 2002 as Vice President, Marketing and served in that key role until the company was purchased by Indevus Pharmaceuticals in 2007.  While at Valera, he played a key role in preparing marketing and sales forecasts, a critical function for securing funding necessary to complete clinical trials to obtain regulatory product approvals. Matt was instrumental in launching Valera’s lead product, Vantas, a one-year implant for treating prostate cancer.  He actively participated in the company’s business development and clinical trial design programs as well as creating advocacy panels, developing sales territories, and supervising two product managers.  Before joining Valera, Matt served as Director of Marketing for Roberts Pharmaceutical, a specialty pharmaceutical firm with products in hematology, neurology and gastroenterology.  At Roberts, he oversaw three product managers and was actively involved in analyzing sales territories and re-aligning the field sales force for all promoted drugs, thus, contributing to the turnaround and growth of Roberts which led to that company’s purchase by Shire plc in late 1999. Prior to Roberts, Matt served as senior Product Manager for Reed & Carnrick, a specialty pharmaceutical firm with promoted compounds in cardiology, gastroenterology and dermatology.  He began his pharmaceutical career at Schering-Plough, first as a market researcher, then as a product manager for several ethically promoted Rx-to-OTC products.   

Mr. Rue holds a Bachelor’s degree from Emerson College.

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